About us

Located in Brandon, MS, Heart of the South is a small town, family-owned business. Since opening in 1999, we have grown from a 500 sq. ft. monogram shop to a 10,000 sq. ft. one-stop shop!

We carry a wide range of product such Peter's Pottery, Etta B pottery, Southern Marsh, Properly Tied, Southern Fried Cotton, Hobo, Oliver Thomas, Jon Hart, John Mederios, Mariana, Skosh jewelry, Feltman Brothers, Paty, The Beaufort Bonnet Company, Apple of My Isla, Tyler Candle Company, Capri Blue Candles, Bridgewater (Sweet Grace) Candles, Pura and so much more. 

We offer our community a wide range of name brand items not commonly found in large chain stores. We cater to the trends and are always keeping our customers in style!