About us

Located in Brandon, MS, Heart of the South is a small town, family-owned business. Since opening in 1999, we have grown from a 500 sq. ft. monogram shop to a 10,000 sq. ft. one-stop shop!

We carry a wide range of product such Ronaldo, Pandora, Peter's Pottery, Southern Marsh, Yeti, Hobo, Vera Bradley, Bogg Bag, Drake, Southern Fried Cotton, Victoria Lynn Jewelry, Ray-Ban sunglasses, Costa sunglasses, Diff Eyewear, Skosh jewelry, Etta B pottery, Bussola footwear, Tyler Candle Company, Capri Blue Candles, Swan Creek Candles and so much more. 

We offer our community a wide range of name brand items not commonly found in large chain stores. We cater to the trends and are always keeping our customers in style!